Immaculate Infatuation Brings Food Lovers to the Table
Launched by co-founders Chris Stang (@houseofstang) and Andrew Steinthal (@schmooey) in 2009, Immaculate Infatuation (@immaculateinfat) is a restaurant review website and iPhone app that has been bringing food lovers together on Instagram through various themed challenges and weekly #eeeeeats (yup, 5 e’s) hashtag contests.
Throughout the year, @immaculateinfat holds themed Instagram challenges using specific hashtags. For example, #mdeats celebrated Memorial Day food and #bkwegrubhard highlighted the best of Brooklyn cuisine. On Thanksgiving, @immaculateinfat holds a recurring #turkeylegballin contest (their logo is a turkey leg). One winner is selected for each challenge by Stang, Steinthal and head of product Mike Mignano (@mignano) and invited to an “Instagram Dinner of Champions.” The dinners, which are hosted every few months, provide winners a chance to connect and dine with fellow champs and food lovers, as well as the Immaculate Infatuation team.
Additionally, @immaculateinfat encourages everyone posting food and drink related photos on Instagram to use the #eeeeeats hashtag. Each week, they post eight finalists and pick one champion, whose winning Instagram shot is re-posted on the @immaculateinfat account. To learn more and participate in the Instagram challenges, check out the Immaculate Infatuation website. To see more images of delicious eats, follow @immaculateinfat.