API Highlight: Burberry Live from the Runway

The Instagram API is a great way to surface the amazing content Instagram users share every second in fun and innovative ways. Use the API to access photos based on things like username, location or hashtag.

Burberry’s Prorsum Menswear Spring/Summer 2013 runway collection debuted in Milan, but was seen around the world. The show was called “Come Rain or Shine” as a play on British weather. To emphasize the point, the roof was ripped off the venue moments before the show began.

Along with all of the professional photography, Burberry snapped Instagram photos throughout the show. They posted photos leading up to the event to build excitement and to give followers a glimpse into what happens behind the scenes. They shared photos of the collection throughout the event and even caught up with a few of the models backstage after the show.

Those who weren’t able to attend in person didn’t miss out on the show. In fact, they probably got a better view than the guests in the audience. Burberry created an interactive, on demand experience for fans to view the show on burberry.com. The site incorporates video footage of the entire event, images and descriptions of each look that can be shared to Facebook, Twitter and Google+, and uses the Instagram API to pull in a feed of the Instagram photos taken during the event. The images and Instagram photos are synced with the video to create a richer way for viewers to experience and share the looks.

View the show here and check out the rest of Burberry’s Instagram photos here.