GE Instagrapher Contest: A Look Inside General Electric
General Electric (GE) is a multinational company that operates in areas such as energy, health and home, transportation and finance. Despite the company’s size and breadth, GE’s @generalelectric Instagram account builds a personal connection with followers by taking them right to the heart of their research labs, factory floors and locations where their products can be seen in action. They even post photos sent in directly from their employees.
Last fall, General Electric launched the GE Instagrapher campaign as part of an effort to educate consumers about GE. They explained that GE works in four major ways: Building, Powering, Moving and Curing. They encouraged users to take photos inspired by the four ways that GE works, post them to Instagram and tag them with the hashtag #GEinspiredME. The winner would become the next official GE Instagram photographer - the GE Instagrapher - and would be flown to the UK to photograph one of the GE jet engine plants.
GE announced the contest on Instagram, Tumblr and YouTube. They created promotional videos explaining the contest rules and posted photo updates during the campaign. In total, GE received over 4,000 photo submissions for the contest. All submitted photos were displayed in gallery on GE’s Facebook page where users could vote on their favorite photographs.
As the winning photographer, Adam Senatori (@adamsenatori) had the opportunity to be the GE Instagrapher for a day and has since photographed the GE Aviation plant in Wales and the 2012 Farnborough Air Show. You can view some of the most popular #GEinspiredME photos here.