@MarcHorowitz Raising Dollars & Awareness on the Road

Whether you’re a global brand, a small business or just a single person with a mission, Instagram can be a great tool for telling your story and raising awareness of your cause.

The post below from the Instagram blog highlights how @MarcHorowitz is using Instagram Photo Maps in his effort to raise Lyme disease awareness.

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When Marc Horowitz’s (@marchorowitz) friend Chris Vatuone was left bedridden after an unknown ailment turned out to be late-stage Lyme disease, Marc decided to hit the road in an attempt to raise Lyme disease awareness, as well as much-neaded funds for Chris’s medical treatment.

Marc is making the 2,664,000 ft. journey from San Francisco to Los Angeles by bicycle, and pledging to ride one foot for every penny he raises. Explore his photo map on Instagram, and follow his progress on his blog, bike4chris.