Instagram profiles on the web are the perfect way to showcase your brand and the content you share on Instagram. The new profiles feature a rotating display of your recently shared photographs just above your profile photo and bio.

Instagram profiles on the web are also a great way to promote and grow your Instagram following. You can now easily direct fans to your Instagram profile with all of your photos by simply adding a “Follow me on Instagram” link or icon to your website, social media profiles or consumer outreach. From there, users can browse the images you’ve posted, comment and like photographs, and even start following your account directly from the web.

Instagram profiles on the web are easy to navigate. To view your profile or to explore another user’s profile, simply go to instagram.com/[username]. For example, in order to view the official @nike profile, you’d navigate to instagram.com/nike on the web.

Instagram profiles on the web will be rolling out over the next week. You can find more information on Instagram profiles on the web at help.instagram.com.

Take a look at some of these beautiful profiles to get a taste of the new Instagram experience:

@nike:

@missionbicycle:

@ralphlauren: