Nike PHOTOiD integrates Customization with Instagram
Nike (@nike) recently introduced a new way to customize your NIKEiD experience using your Instagram photos. Through the Nike PHOTOiD experience, you can now choose your favorite Instagram photo, and PHOTOiD will customize the Nike Air Max model of your choice based on the colors in the photo. From there, you can immediately purchase or share the photo of your custom-designed shoe.
Nike PHOTOiD emphasizes the social aspect of the NIKEiD experience. Nike PHOTOiD is easy to access via mobile, tablet or desktop devices where participants are encouraged to share their designs through social media channels including Instagram, Facebook and Twitter. Designs are also showcased in an online gallery where users can browse designs from throughout the Instagram community based on color and model.