Front Row at the Essence Music Festival
Music fans everywhere were given front row access to the 19th annual Essence Music Festival in New Orleans via Instagram. Started in 1995 in celebration of the 25th anniversary of Essence magazine (@essencemag), “Essence Fest” is an annual festival celebrating African-American culture and music.
This year, the festival ran from July 4 - July 7 over Independence Day Weekend and featured performances from @beyonce, @treysongz, @charlielastnamewilson and many more artists. Attendees shared over 57,000 photos and videos from the festival using the #EssenceFest, #EssenceFestival and #EssenceFestival2013 hashtags. During the festival, photos from Instagram were broadcast on the main stage jumbotron, and the Essence team connected with the crowd by doing a nightly segment, complete with jokes and commentary, on the photos submitted by fans. In addition, social media screens throughout the convention center broadcast feeds of curated #EssenceFest photos, allowing fans and artists to share their experiences live.
Artists were excited to tell their stories as well. @beyonce built up excitement before her show on July 7, Brandy (@4everbrandy) took fans behind the scenes to rehearsals, and @maxwell shared with fans what it’s like to be on stage.
To view more, check out the #EssenceFest, #EssenceFestival and #EssenceFestival2013 images, as well as the September issue of Essence magazine which will feature photo highlights from the event and hit newsstands on August 9.