Instagram

Instagram for Business

Welcome to the Instagram for Business blog! Explore how businesses are using Instagram through tips, brand spotlights, API examples and news from Instagram HQ.

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Video Highlights: News

There’s no shortage of compelling stories being shared on Instagram, and we encourage news organizations to tap into the conversation. Here are three ways news organizations are already using video on Instagram:

CROWD SOURCING
Instagram allows you to tap into 130M monthly active users and see the world as they see it on the ground, in real-time.

  • CNN’s community journalism platform @CNNiReport invited users to share first day of summer videos by tagging #cnnireport
  • Late Night’s @jimmyfallon invited his followers to share and tag videos #fallon15 so they could be part of the show

TAKING US WHERE THE ACTION IS
Your cameras and journalists have access to places and parts of the world few get to experience. Video provides a powerful way of giving your followers access behind the scenes or a glimpse into the action as it happens.

SHARING BREAKING NEWS
Instagram has always been a place where compelling visual stories are shared with the world, and we’ve seen powerful examples of real-time reporting during major news events - such as the devastating Moore, Oklahoma tornado and the meteor over Chelyabinsk, Russia . Now we are seeing examples of news in video, both from journalists and the broader Instagram community.

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Tips for News and Media Organizations

Millions of people around the world are documenting their lives on Instagram every second of every day. From personal moments to major world events, Instagram is the place to instantly communicate through images.

As a news or media organization, the ability to tap into the conversations and the content that people are sharing around the world can be incredibly powerful. Here are a few tips on how to make the most of your Instagram presence:

Use compelling images to drive traffic: Capture users’s attention on Instagram and direct them to your site for deeper engagement

  • Post compelling photos that capture attention and generate excitement
  • Use your Instagram account to build your brand and establish connection with your audience through images
  • When posting a photo on Instagram, include links to articles or photo galleries in the comment and share to other social networks. View the links on Twitter, Facebook and Webstagram


Leverage the Instagram API to crowdsource photos: Use hashtag and location targeting to find relevant user generated Instagram photos for news reports or articles


Curate images to tell a story: Curation is more powerful than aggregation. Use tagged photos to gain insights and present the content in a meaningful way.